The Art of Purposeful Engagement
Contemporary Approaches to Arts and Cultural Marketing and Communication
This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.
Specificaties
| ISBN/EAN | 9781032960371 |
| Auteur | Samuel (Australia) Cairnduff |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 424 |
| Lengte | |
| Breedte |