The Attention Economy and How Media Works
Simple Truths for Marketers
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
Specificaties
| ISBN/EAN | 9789811515392 |
| Auteur | Karen Nelson-Field |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 152 |
| Lengte | 241.0 mm |
| Breedte | 161.0 mm |