The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Specificaties
| ISBN/EAN | 9781613630907 |
| Auteur | Peter Fader |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 136 |
| Lengte | 301.0 mm |
| Breedte | 140.0 mm |