The Customer Trap
How to Avoid the Biggest Mistake in Business
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
Specificaties
| ISBN/EAN | 9781484203866 |
| Auteur | Thomas, Andrew R. |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 164 |
| Lengte | |
| Breedte |