The Design Thinking Playbook

"This book is THE best definition of Design Thinking that I have seen." ? Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution." ? Nigel Cross, author of Design Thinking: Understanding how designers think and work "Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book." ? Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations: - Apply design thinking tools and methods in the right context?especially to digital products and services - Understand the latest advances in design thinking coming out of Stanford's d.school - Build awareness for user-centricity - Apply design thinking to the challenges of digital transformation in organizations - Combine Design Thinking with Systems Thinking and Big Data Analytics