The Pocketbook of Audience Research
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
Specificaties
| ISBN/EAN | 9781032325118 |
| Auteur | Joke (University of Amsterdam Hermes |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 194 |
| Lengte | 216.0 mm |
| Breedte | 138.0 mm |