Transforming New Technologies into Cash Flow
Creating Market-Focused Strategic Paths for Business-to-Business Companies
Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.
Specificaties
| ISBN/EAN | 9780789030214 |
| Auteur | J David Lichtenthal |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 260 |
| Lengte | |
| Breedte |