Market Opportunity Analysis
Text and Cases
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
Specificaties
| ISBN/EAN | 9780789024183 |
| Auteur | Stevens, Robert E (Southeastern Oklahoma State University, USA) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 276 |
| Lengte | |
| Breedte |