Sensory Evaluation Practices
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception.
Specificaties
| ISBN/EAN | 9780123820860 |
| Auteur | Stone, Herbert (Sensory Consulting Services, IFT Past President, Visiting Professor, Zhejiang Gongshang University) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 446 |
| Lengte | 235.0 mm |
| Breedte | 197.0 mm |