Understanding Companies and Markets
A Strategic Approach
This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices.
Specificaties
| ISBN/EAN | 9780631190998 |
| Auteur | Lowes, Bryan (University of Bradford) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 324 |
| Lengte | 246.0 mm |
| Breedte | 174.0 mm |